Chinese car brands gain ground in Europe with competitive pricing

A study by British firm Escalent, surveying 1,600 European car buyers, reveals the growing presence of Chinese car brands in Europe. One in five buyers is open to purchasing a Chinese vehicle, primarily driven by competitive pricing. Seventy-two percent of respondents expect these cars to be more affordable. Younger consumers are increasingly viewing these brands as more than just budget options. MG and BYD have emerged as among Europe's top 25 most recognized brands, backed by aggressive advertising campaigns, including BYD's sponsorship of Euro 2024.