The PuntoPRO and TopTruck In Tour was an exciting traveling event organized by GROUPAUTO Italia, aimed at engaging workshops across the country. Running from early April to mid-June, the tour visited 14 different locations, bringing together garage professionals and 30 suppliers in a collaborative atmosphere.

Each stop along the tour was unique but followed a consistent format. Participating workshops had the chance to engage with suppliers both before and after the main GROUPAUTO presentation. The event was designed to encourage interaction, with suppliers showcasing their products at dedicated stations set up specifically for this purpose. This gave participants a chance to explore the latest innovations in spare parts, learn about market updates, and exchange valuable feedback directly with suppliers.

The presentation was a key part of the event, offering workshops the chance to become more familiar with the group's wide range of programs and services designed to support their daily operations. Key topics covered during the presentation included:

  • A brief overview of GROUPAUTO Italia's 50-year history
  • Updates on critical issues like access to vehicle data and digital information
  • Projects focused on training, technology, and support
  • Marketing and communication initiatives to help attract and retain customers
  • The INofficina.it digital transformation program
  • Fleet Business solutions

At each stage of the tour, the spotlight was on the participating PuntoPRO and TopTruck workshops. The best-performing garages in each area received a 'Certificate of Excellence' in several categories, such as:

  • Network Membership
  • Fleet Management
  • Technical Training
  • 5-Star Rating
  • Digital Workshop
  • Performance
  • Motorist Services
  • Multiservice Workshop

GROUPAUTO Italia awarded a total of 112 Certificates of Excellence to top-performing workshops. The event gained widespread visibility on social media, where every aspect of the tour was shared—from invitations to event highlights, supplier showcases, and photos of award-winning workshops.

The PuntoPRO & TopTruck In Tour 2024 communication strategy made full use of the group’s digital platforms, with comprehensive event coverage featured on the puntopro.it and toptruck.it websites. Custom newsletters were also sent out for each stage of the tour, reaching over 20,000 recipients with tailored content and graphics.

GROUPAUTO Italia extends its gratitude to the more than 2,500 participants who took part in this second edition of the PuntoPRO & TopTruck In Tour. The event was a great opportunity for workshops, distributors, spare parts partners, and suppliers to connect, share knowledge, and grow together.