Growing stronger

The UK AutoCare network is on track to hit 1000 members, a huge milestone achievement for the network, which has been growing steadily in recent years. One of the main reasons for the network’s success is its commitment to providing its members with high-quality support through the dedicated team of BDM’s and office staff.

Earlier in the year, AutoCare partnered with Workshop Pro, Alliance Automotive Group’s workshop equipment & training division, to increase its already significant training offering to AutoCare members. It now enables the network to offer its members over 1,000 training courses annually, available across over 70 venues, as well as virtual classroom courses and the Workshop Pro Academy Portal which boasts over 200 e-learning modules.

In May this year, the network welcomed a new BDM to the team to replace Kiri Fisher. Stuart Mills has a wealth of experience and knowledge in the automotive industry and has previously worked for some key suppliers such as Valvoline and Bosal, and more recently spent eight years as a BDM for GROUPAUTO member, Bridgend Motor Factors. Stuart will cover South Wales & the Southwest of the UK helping to grow the network, as well as visit existing garages to keep them up to speed on the benefits of the programme.

This year’s AutoCare Summer Promotion was again a huge success. Running from June 1^st until July 31^st the promotion gave AutoCare customers the chance to win one of three, £2000 holiday Vouchers

or one of the amazing 55 runner-up prizes, which included games consoles, power washers, electric BBQ’s and much more. Each AutoCare garage received a promotional marketing pack, which included posters, A5 flyers and invoice stickers to promote the competition in their reception areas. Workshops also received a comprehensive digital pack giving them artwork to promote the Summer Promotion on their websites, social media pages, emails and on their invoices. All participating customers also left a review for the garage which was automatically transferred onto the garages page on the lead generation website, Approved Garages.

Launching in the UK at the annual conference on October 22^nd, NexDrive (the EV-dedicated concept) has gone from strength to strength. The UK website and social media pages have recently launched and there is lot of interest from AutoCare garages. Since launching 42 members have already signed up.

The AutoCare team has also been busy attending trade shows all over the UK, the largest being Automechanika, held at the NEC Birmingham. With more than 14,000 visitors passing through the doors, it was a jam-packed three days, and the AutoCare stand proved to be very busy as it promoted both the AutoCare network and the NexDrive programme.

National Highways have continued their partnership with AutoCare to promote safe motoring. Using multimedia posts on social media, the network has promoted their campaigns, including ‘Go Left’, ‘Know the Zones’ and most recently “T.R.I.P”, Top-up, Rest, Inspect, and Prepare, which raises awareness around journey planning.

AutoCare regional meetings are starting at the beginning of September and running until the end of October. These cover all the UK. They give the AutoCare team the chance to get together with both AutoCare and GROUPAUTO members and update them on the AutoCare programme, new initiatives, and future technology updates, as well as giving members the opportunity to provide the network with invaluable views and feedback.

GROUPAUTO INTERNATIONAL
147, Avenue Charles de Gaulle
92200 Neuilly-sur-Seine, France

Phone : +33 1 46 37 25 02
Phone : +33 1 46 37 50 95
groupauto@groupautointernational.com