Image, Knowledge, Customers and Profitability. These are the four pillars of the new strategy revealed by EuroTaller, Spain's largest workshop network backed by Groupauto Unión Ibérica (GAUIb). The message was delivered during the EuroTaller 2024 Convention held on 24th February, in the capital of Cordoba. With over 1,500 attendees, including professionals and entrepreneurs from across Spain, Europe, and Latin America, the event marked the network's 25th anniversary.
The convention, enlivened by the television presenter Patricia Conde and hosted by Álvaro León, director of
EuroTaller, under the slogan "The impulse that moves us", began with a look at the origins of the network from 25 years ago.
Fernando Pardo, founder of GAUIb and of the network itself, explained that EuroTaller was founded based on the customer-centric approach within GAUIb. He stressed the need for a loyalty tool to help workshops improve their competitiveness and efficiency, with the original four pillars of Image, Training, Information, and Marketing.
Carlos Calleja, former network director, looked back on EuroTaller's significant milestones in becoming Spain's leading multi-brand workshop network. Reflecting on the network's DNA of innovation, non-conformity, and enthusiasm, Calleja emphasized the importance of these traits since EuroTaller's inception in 1999.
Director Álvaro León underscored the network's evolution over the past 25 years while proposing a forward-thinking approach for the next quarter-century. Introducing the 'Eurotaller 2049' campaign, León initiated a reflection on the future of workshops, customers, and suppliers, encapsulated in a series accessible on www.eurotaller2049.com.
